Advertising your business can feel tricky. You may be trying a few different ways to advertise your business, or utilizing different tactics to promote your business on other platforms. It’s not an easy task to find the combination that works for your business and needs, and given the amount of information, it can feel exhausting and overwhelming sifting through it all.
To try and whittle down the information, while still providing options, we detailed four major options below for you to consider when it comes to how to promote your business!
Social media is one of your greatest assets when it comes to ways to promote your business online and promote businesses in general. When you’re on all major platforms, you have the ability to reach a wide audience both in your local area and in other parts of the country. Social media is fantastic for small business promotion, because followers can like, share, and comment on posts or events which helps boost engagement and improve visibility. With social media, you can utilize hashtags, join groups, and other marketing tools as ways to promote your business.
Email marketing can be a powerful tool when used correctly. You can deliver deals, remarket to a certain audience, and provide information like press releases or upcoming events your business has. It gives the option to provide long-form information like newsletters, or shorter informational pieces like blogs. You can also utilize it to gain a social following across any platforms you use.
Digital marketing is an umbrella term that encompasses a lot of different parts. Digital marketing is anything in the digital world that can be used to promote your business, as well as track measurable results. Digital marketing includes pay-per-click, display advertising, and social media advertising.
PPC Campaigns are digital ads typically ran through Google Ads. They give you the ability to target certain audiences, as well as control how much you spend on your ad. PPC campaigns can be tailored at any time to continue reaching a specific audience or targeting a specific keyword.
Display Ads are geared more towards brand awareness versus clicks. These ads utilize graphics to give a general impression of your business to the targeted audience and get them to click to your website or page that you’re advertising. Similarly, social media advertising can provide a little bit of both worlds. They encompass both PPC and display ads depending on your set goal for the social ad.
When it comes to SEO, there are also a few different moving parts that you want to keep in mind. Keywords are crucial when it comes to advertising your business with Google because if you’re using PPC campaigns, or you’re trying to follow SEO standards, there are certain guidelines that need to be adhered to. There are plenty of places to brush up on SEO standards and best practices, and you’ll also want to learn the best way to crawl your website or optimize the website copy to meet those standards. Not only does this help keep content fresh for clients and customers, but it helps you be seen in the eyes of the search engines which is equally important when promoting your businesses!
These four methods are suggestions and prominent ways to promote your business, and they’re all effective when put into practice. Of course, everything takes tweaking and adjustment to receive the full benefit, and to understand how the tool can meet your needs. But don’t let the learning curve be intimidating, or discourage you from trying! All great things take time, and we know that you’ll do great.