Promotional tactics can be tricky, and with all the resources both online and in other media, it can be difficult to sort through which ones are right to promote businesses or certain brands. If you’re a small or local business, you may not have the budget to spend on tools other companies might need, however, some of the best ways to advertise your business are free. Continuing the theme of promoting your business, we searched around for seven promotional tools you can add to your business toolbox to promote and advertise your business.

1. Utilize Online Directories

Online directories come with a number of features, both free and paid that you can take advantage of as your business grows. For example, our online directory with Great American Buy Local is free and targets people in your local community. Other online directories you can use will also have similar features, as well as other features like the ability for customers to leave reviews or post photos of your goods and services. Online directories are great for keeping your budget in mind and targeting your local community.

2. Utilize Search Engine Services

Big search engines like Google, Bing, and Yahoo offer the ability to list your business in their search engine. For example, with Google, you can create a Google My Business account, which will allow you to post your business information, allow others to leave reviews, post photos, and can help you when ranking in searches.

3. Get Social

Social media is one of your greatest assets when it comes to ways to promote your business and promote businesses in general. When you’re on all major platforms, you have the ability to reach a wide audience both in your local area and in other parts of the country. Social media is fantastic for small business promotion, because followers can like, share, and comment on posts or events which helps boost engagement and improve visibility. With social media, you can utilize hashtags, join groups, and other marketing tools as ways to promote your business.

4. Write Blogs

Have we said this enough yet? Writing blogs and posting them consistently is not only great for search engine optimization rankings, but it also provides consumers a way to connect with your brand. Writing on relevant topics to your target audience allows them to see not only are you in tune with their needs but also give you a chance to showcase what you can offer. You can also write more heartfelt pieces, touching on events happening in the community, or current events. Blogs can also promote businesses and their goods, services, or any events you might be hosting.

5. Join Online Groups

Going back to social accounts, joining online communities is a fantastic way to promote businesses not only to customers but to other businesses. Being in a group where everyone has the same goal or is in the same industry, allows you to build up a reputation with other businesses that can help promote you. You can also learn tricks of the trade, and share tips on ways others have successfully promoted their business.

6. SEO Your Website

Keywords are how you’re seen in the eyes of Google when you want to promote businesses online. Search Engine Optimization is how you’re going to be seen on the bigger search platforms. Learning ways to crawl your website, optimize copy, and update your website to meet the SEO criteria will only help you be seen, and can do wonders when it comes to advertising your business.

7. Utilize Press Releases

Do you have an important event? Maybe one of your employees received achievement and you would like to highlight it to the community? Maybe you would just like to let your community know you’ll be taking part in a volunteer event. No matter the case, utilizing press releases is a way to both promote your business, and be seen in your community. Press releases can be digital, or they can be print, which is also a great way to promote your business to a new demographic that might not be online. 

When it comes to how to advertise your business, there are many ways to do it, both big and small. Starting by setting your goals, and tailoring your campaign to those goals will help decide which of these could be right for you. Or you can always give them a try one at a time and see which one best fits your needs and availability. If you need other ideas or are looking for more information you can visit our blog page and read other helpful articles!

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