With any business, developing a marketing strategy comes with the territory. This is true if you run a restaurant, art studio, accounting firm, or any other business. You have to find the best way to get your brand out to as many people as possible. 

The question is, how do you do it? 

Here are a few suggestions on what to focus on when marketing your business.

Who is Your Audience

This particular element of your marketing strategy is possibly the most crucial. We’ve mentioned in previous posts that your target audience cannot be everyone. Otherwise, you are setting yourself and your business up for failure.

One of the ways that can help you narrow down who your audience is through a specific niche. Is there a certain age demographic you want to target? How about a specific interest? Once you narrow that down, developing a proper marketing strategy will become easier.

Who is Your Competition

Now that you know whom you are targeting, you need to know who is also targeting them. Researching your competition can show you what is and isn’t working in their marketing strategy, so you know what you should or shouldn’t include in yours. The valuable information from this research helps you get a leg up where you otherwise wouldn’t have.

What is Your Marketing Approach

There are many different ways to implement an excellent marketing strategy. One of these ways is how you will market to your target audience.

Search Engine Optimization

This is typically helpful if you want people to find you and your business online. A local SEO marketing strategy can help leverage the power of the internet for those who live near your business. When implemented properly, this can help bring more and more customers into your store. 

A good resource for this would be a Google My Business account. This resource can utilize all the tools you can use through Google to build your business and improve your SEO ranking. It’s a good way to build your brand if you’re looking to build creditability and become more visible to your target market.

Social Media Advertising

Social media is a gold mine for small businesses. However, again, it must be properly implemented. The great thing about this is that it is usually pretty user-friendly. 

Facebook, for instance, has integrated tools to help you in your targeting based on your location, the age of your preferred market, online behavior, and more. If you can create a compelling headline, caption, and image, you’ll be able to reach a large number of people and potentially boost your online traffic as well.

Content Marketing

Any good marketing strategy needs to have a solid content plan. Content marketing has had the biggest impact on business growth than any other factor. 

This begs the question, what kind of content should you create?

How that is answered is ultimately up to you. Regardless of the medium you choose, whether it’s video, blogs, articles, podcasts, or something else, you need to make sure it has the following for it to be effective:

  • Quality
  • Relevancy
  • SEO Optimized
  • Readability
  • Consistency

While content marketing is a bit more of a long game, the benefits will be there if these five elements are met in the content you create. 

Email Marketing

This marketing strategy is about as targeted as you can get. If you have a website, creating an email funnel is one of the best things you can implement. If someone signs up for it, they already want to know what you have to say. It is all about nurturing and cultivating the relationship initiated in that sign-up.

Local Business Groups

Even in today’s information age, networking is still an important skill. Almost every community has a business group where like-minded people can get together and “talk shop.” The great thing about it is that there doesn’t need to be much in common except owning a business. 

If you’re looking for something more in line with your particular niche, joining such groups and attending certain events can connect you with even more like-minded people in similar situations as you. You can figure out how someone was able to break through a certain barrier and implement it into your own marketing strategy. 

Different people bring different things to the table. Using the knowledge they gained from their experiences can only serve to help you in your business.

Partner with Other Businesses

Remember the saying, “Teamwork makes the dream work”? The same principle applies here. Other businesses may need what you offer, or vice-versa. Keep a watchful eye out and find where you can help and be helped in return.

The Partner You Need

At Great American Buy Local, we have specialists who can help you develop the marketing strategy you need to get your local business to grow and attract your target market. Contact us today to connect with one of our marketing specialists!

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