Regardless of the size of your business, having an online local business directory is crucial to its success and survival.
Don’t get us wrong, a nice website and social media presence does a reasonably decent job when it comes to drawing in new and returning customers, but with a local business directory, it is almost like your efforts get supercharged.
If your business is not already on a local directory, it is possible it might not have even crossed your mind. In fact, you’re probably reading this and thinking, “why should I care if my business is on any directory if I already have a website and am on social media?” Fortunately for you, we have the answer to that right here.
How Do Local Business Directories Help Your Business
It wasn’t that long ago that the only method to get new customers was through a listing in the Yellow Pages. However, there are so many online local business directories to choose today from that it can almost feel overwhelming.
Even though the Yellow Pages no longer prints physical books en masse like it used to, it was able to migrate its directory online. Since the internet has gotten a bit more mainstream, they have gotten a few more competitors like the following:
- Google My Business
- Yahoo! Local
- Bing Places
While this isn’t a comprehensive list, it clarifies what is available for business owners regarding local business directories.
Using Google My Business as an example, if someone is searching for a store or restaurant that fits what you have to offer, they would easily find it through that Google search. Without listing your business through Google My Business, while it’s possible people might find you, it’s harder for them to get a grasp on what you actually offer.
Considering the sheer amount of people that search online before even going to the store or restaurant, having your business listed is crucial. There’s also the fact that many of them are free to list, making it easier to list your business with not just one but many directories at the same time.
Local business directories are an excellent tool. One of the most apparent benefits is the improvement of SEO. When you list your business through one of these directories, it helps Google and other search engines know that your business exists and is legitimate.
These benefits also include a feature known as a “dofollow” link to your website. Considering how SEO works, this helps create backlinks to your site, improving your SEO ranking when more people click on it.
Also Read: Top Benefits Of Local Business Directories
Understandably, reviews are possibly one of the biggest reasons why many business owners hesitate to list their business in a local business directory. No one likes getting a bad review, after all.
The thing is, negative reviews come with the territory. It’s impossible to please everyone, but you can still please most people. Reviews cannot be discarded.
There’s no ignoring the fact that many people will look at the reviews a business has before even considering going there to spend their money. People are more willing to consider a business if it has many good reviews.
The biggest indicator for many people is how the business responds to all reviews, not just good or bad. Having your business listed provides another source of customer interaction. People like the human element. Why not give it to them?
When you list your business with one or many of these business directories, you increase your reach and, thereby, your brand’s reputation. The benefit is that no matter how large or small your business is, people will see your business as one to be trusted.
Also Read: How To Set Up A Local Business Listing
The Know, Like, and Trust factor is still important in business success. Aligning yourself with those directories grants you an element of professionalism that wouldn’t be otherwise available. It’s even better if your business appears on the first page of Google.
Increased Customer Base
We mentioned above how local business directories are a lot like putting your business in the Yellow Pages. And it is. The biggest difference is that it gives your business a much larger reach than you initially thought.
And with that larger reach comes more customers. So long as you have the correct information on those local business directories, people are more likely to reach out to you online or by phone. And just like getting more positive reviews and improving the reputation of your business, it shows your professionalism.
The Best Partner For Your Growth
If you want to boost your business’s reputation and growth through a local business directory, reach out to us here at The Great American Buy Local and get the resources you need to boost your local SEO, improve your brand, and grow your customer base!