Promote your business out of the box

Out Of The Box Ways To Promote Your Business

With marketing strategies always changing along with the trends, it can be difficult to stay on top of the most eye-catching promotional tactics. Social media does a lot for promoting a business, but setting your business apart from the competition can feel impossible. When you want to promote your business, there are plenty of options other than social media and content, though those are important tools to keep up on!

To set yourself apart you may have to stray from the usual content and social campaigns, but reaching out to other avenues can be beneficial both for growth and creating connections. In this list, you’ll learn about five out of the box ways to promote your business.

Press Releases

A press release is a great way to get media attention and have your business exposed to the community. If you have an event, want to showcase a notable achievement, or anything newsworthy, a press release can help promote your business. They’re typically short, so it doesn’t take long to craft, you can include photos, and they can be released by news outlets around your community to gain exposure.

Online Communities

If social media is your more prominent promotional tool, joining an online community in your industry can also help promote your business. Leaving comments, offering advice on your experiences, and interacting with individuals with similar interests can boost your online presence, and ultimately promote your business. These online communities can also offer you advice on the easiest ways to promote your business online or provide other opportunities to grow together and create your own community of like-minded individuals.

Local and Community Events

Does your community hold a lot of events where you can rent a booth? Community events are a great way to spread the word about your business and services by word of mouth. It’s also a great way to meet the community and get to know their needs and promote your business by letting visitors know how you can meet those needs. These events are also a place where you can introduce yourself to community leaders like members of your local Chamber of Commerce, or community groups. It’s an opportunity to sign up and join these groups and add another way to promote your business. 

Create Visuals

Visuals are important when promoting your business. They give your business or services a face and a brand that can be recognized by clients and customers, or potential customers. Creating eye-catching, engaging visuals is also great to share across social platforms or to use in other digital marketing tactics. You can also add these visuals to blog posts to help with the performance of the blog and ultimately the performance of your website. Visuals increase clicks, which can lead to more engagement or can bring in new customers. These visuals can include graphics, videos, gifs, and edited photos. It’s never too late to put on your creative cap and get to designing!

Trade Shows

These events are great for introducing your product or business to new or potential customers. You can showcase your work, provide samples, hand out or promote special deals, and utilize the time you have to spread the word about your small business. Trade shows provide a space where you can not only promote your business to potential customers but can also introduce you to other businesses. They offer a place where you can network with other individuals in your industry, or that may be able to provide helpful tips for your business. Networking with other local businesses can help with partnerships and promoting each other’s businesses, or teaming up to draw in new customers.

Workshops or Webinars

If you have a specific skill that you can share with others, then you definitely have the ability to hold a workshop or webinar. Not only is this a great opportunity to show your work first hand, but it’s a great way to promote your business because it brings people to you to ask questions. Workshops are a great way to talk about your business, how you got started, and how others can benefit from your work. It’s also a unique way to reach out to your community and show that you’re invested in the success of your community and its members.

It can be difficult to promote your business, and finding a way to shake up old tactics and break away from the mold is daunting. However, in doing so you set yourself apart from the rest and also increase the potential to reach a new audience and gain new business. If none of these suit your fancy, continue to follow our socials for new blogs and tips to not only promote your business but support other small businesses in your local area!

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Top 7 Easiest Ways to Promote Business Online

Promotional tactics can be tricky, and with all the resources both online and in other media, it can be difficult to sort through which ones are right to promote businesses or certain brands. If you’re a small or local business, you may not have the budget to spend on tools other companies might need, however, some of the best ways to advertise your business are free. Continuing the theme of promoting your business, we searched around for seven promotional tools you can add to your business toolbox to promote and advertise your business.

1. Utilize Online Directories

Online directories come with a number of features, both free and paid that you can take advantage of as your business grows. For example, our online directory with Great American Buy Local is free and targets people in your local community. Other online directories you can use will also have similar features, as well as other features like the ability for customers to leave reviews or post photos of your goods and services. Online directories are great for keeping your budget in mind and targeting your local community.

2. Utilize Search Engine Services

Big search engines like Google, Bing, and Yahoo offer the ability to list your business in their search engine. For example, with Google, you can create a Google My Business account, which will allow you to post your business information, allow others to leave reviews, post photos, and can help you when ranking in searches.

3. Get Social

Social media is one of your greatest assets when it comes to ways to promote your business and promote businesses in general. When you’re on all major platforms, you have the ability to reach a wide audience both in your local area and in other parts of the country. Social media is fantastic for small business promotion, because followers can like, share, and comment on posts or events which helps boost engagement and improve visibility. With social media, you can utilize hashtags, join groups, and other marketing tools as ways to promote your business.

4. Write Blogs

Have we said this enough yet? Writing blogs and posting them consistently is not only great for search engine optimization rankings, but it also provides consumers a way to connect with your brand. Writing on relevant topics to your target audience allows them to see not only are you in tune with their needs but also give you a chance to showcase what you can offer. You can also write more heartfelt pieces, touching on events happening in the community, or current events. Blogs can also promote businesses and their goods, services, or any events you might be hosting.

5. Join Online Groups

Going back to social accounts, joining online communities is a fantastic way to promote businesses not only to customers but to other businesses. Being in a group where everyone has the same goal or is in the same industry, allows you to build up a reputation with other businesses that can help promote you. You can also learn tricks of the trade, and share tips on ways others have successfully promoted their business.

6. SEO Your Website

Keywords are how you’re seen in the eyes of Google when you want to promote businesses online. Search Engine Optimization is how you’re going to be seen on the bigger search platforms. Learning ways to crawl your website, optimize copy, and update your website to meet the SEO criteria will only help you be seen, and can do wonders when it comes to advertising your business.

7. Utilize Press Releases

Do you have an important event? Maybe one of your employees received achievement and you would like to highlight it to the community? Maybe you would just like to let your community know you’ll be taking part in a volunteer event. No matter the case, utilizing press releases is a way to both promote your business, and be seen in your community. Press releases can be digital, or they can be print, which is also a great way to promote your business to a new demographic that might not be online. 

When it comes to how to advertise your business, there are many ways to do it, both big and small. Starting by setting your goals, and tailoring your campaign to those goals will help decide which of these could be right for you. Or you can always give them a try one at a time and see which one best fits your needs and availability. If you need other ideas or are looking for more information you can visit our blog page and read other helpful articles!

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Top 8 Ways To Promote Business Effectively in 2022

With the New Year right around the corner and a lot of us saying ‘good riddance to 2021, there may be a certain aspect of uncertainty or a feeling of unease as we breach into the unknown of 2022. Will the new year bring more hardships, or will it bring a sense of stability? Will your online presence increase, or will you see stagnation? Even though these are questions that can come up at any time, the transition from one year to the next tends to bring all the worries to the forefront. One of our main goals is to promote businesses, small and local, to help them achieve steady growth and be seen in their community. Because of this, we understand the worries that can come with a fresh year rapidly approaching, and we put together a few helpful ideas to promote your business in 2022

Create Your Website

When it comes to promoting your business or your brand in 2022, being online is critical.  Some of the best ways to promote your business starts with having a website to send consumers to. Whether it’s to provide business information, register for trade shows, or submit yourself to online directories, having a website is a good way to have a home base where others can find you. Your website will be the first contact for a lot of people, so making sure it has an easy-to-navigate layout, colors, and logo that adhere to your brand, and up-to-date information about your business will only help retain current clients and customers, as well as help new clients and customers find you. You can also optimize your website with keywords and other SEO tactics to help your business be seen on search engines, which is another great idea to promote your business.

2. Create and Curate your social media

One of the best ways to promote your business in 2022 is through social media. You really can’t get around it in the age of the internet, when it comes to the easiest way to successfully promote businesses, social media is one of your greatest tools. Social platforms are one of the first places potential clients and customers check when they want to know more about a service or business. Social media also allows you to curate content that can inform others of your services, events you’re taking part in, and allows you to build a brand that caters to who you’re targeting, whether that’s local or on a bigger scale. 

3. Work on Your Content

Speaking of content, working on your content is the next best way to promote your business in the new year. Whether it’s creating a content schedule so you’re consistently posting, writing regular blog posts, or simply making your content and posts more engaging, working on your content is one of the best ways to promote small businesses and local businesses in the new year. Working on your content will also provide others with a sense of who you are as a business, and as people behind the business, which is great for personalizing experiences and creating a reputation.

4. Respond to Reviews

Having to read what other people think of you and your hard work is scary, we know exactly how you feel! It’s also probably not the first thing you think of when it comes to ways to promote your business. However, responding to reviews is a great way to not only interact with your customers but to show you take pride in your work and you’re listening to the feedback given or you’re continuously involved in what happens in your business. Because of this, when you respond to reviews either on social media, google, Yelp, or elsewhere, it’s a great way to promote businesses and showcase both your customer service and business values!

5. Advertise Online

Another fantastic way to promote your business online is to advertise online. Through online ads, online directories, social media advertising, you have a lot of options and opportunities to promote your business across all channels! Both social media and search engine ads are great to promote businesses because you can target certain audiences, and utilize keywords of your choice.

6. Utilize Email

Sending an email newsletter, or emails with events, deals, or specials is a fantastic way to stir up excitement about your business, as well as promote yourself to clients or customers you haven’t seen in a while. Emails are also a great way to keep current clients and customers informed, or for them to promote you to others that might be interested in your goods and services. 

7. Network with other Businesses

Networking is a way to both get in touch with other small businesses and promote businesses within your community. Not only are you able to discuss ways to help each other, but you can tell other businesses about your services, your brand, your goals, what you’ve done that’s been successful, what hasn’t been successful, and you can also gain tips from other successful businesses. Networking also builds connections, so if you have a service that’s of use, or someone believes you can be a resource, they’re more likely to reach out to you since they’ve already met you.

8. Get Involved

Getting involved in your community and the local scene is a fantastic way to both promote your business, and stay up to date on what your community needs and how you can help. When you join local events, tradeshows, Chamber of Commerce, or volunteer events, you show you care about what’s happening around you. Your community is the first and best way to promote your business, and promote businesses in general, because they’re the ones that will build your reputation first, and lead to others finding you. 

No matter how you choose to promote yourself in the new year, there are many outlets and options for you to choose from. When it comes to your business, it’s about what’s picking the best options for your goals and your budget. With these promotional tools and your own persistence, you’ll set your business up for a successful year.