When it comes to running a local business, we know a business owner’s number one goal is to acquire new customers and retain loyal ones. Having an online presence is often a great way to promote your business locally. Start making your presence known! Learn how to promote local business online in a few simple ways.
Create a Website
The first step to advertise your business locally is getting a website set up to establish your presence! No matter what type of business you have, a website has become an essential aspect of a business to serve customers information and spread awareness. A website will give you the opportunity to tell the story of your business and communicate your brand story. Don’t forget to list your contact info too, so customers can reach you easily!
Work on SEO
Doing a few optimizations to your website can ensure it will get seen by potential customers searching for your business or services. There are tons of SEO tactics to implement that will help make your business stand out. With geo-targeted keywords ranking at the top of search results is a realistic goal for local businesses.
Create and Verify a Google My Business Listing
Once your website is all set up and optimized, you may be wondering, how do I promote my business online for free? A tool you don’t want to miss out on is Google My Business. Google my Business allows you to create a listing with information about your business like services, hours, price range, contact info, and more.
Beyond the initial setup of your profile, verifying the listing is essential to gain access to all of the benefits of using the platform. Optimizing your GMB listing will help your business show up more on Google in places like the “map pack” and suggested businesses. Plus, with a verified profile, customers can leave local business ratings and ask questions then you can engage with them directly through the platform.
Make a Blog
Putting out consistent and valuable content relating to your business online will help you relate to your audience and get your business found. Making a blog on your website will give you opportunities to go over topics that your customers care about. Blogs can also be repurposed to share on social media and are highly shareable! Utilizing SEO tactics blogs will not only engage your audience, but can help your website rank higher as well.
Social media’s benefit is in its name; it’s a great way to be social! For local businesses asking how can I promote my business for free? Social media is a great option. Different platforms provide a key way to connect with customers! Whether you are answering questions, displaying new products, or addressing customer concerns, social media can act as the lifeline between customers and you.
Utilize Online Directories
Another great way to spread the word about your business is to sign up for online directories. Online directories are the modern-day yellow pages, but much simpler to use, easy to update, and less expensive. You can register local businesses on various directories to get recognized. Optimize your listings by making sure you fill out as much information as possible and that your information is consistent across all of your listings.
Don’t wait to start promoting your local business in the USA! Promoting your business online is simple, easy, and the opportunities are endless! You can sign up for the Great American Buy Local Directory today to get free exposure on our website and social channels. The process is easy, just visit our website, get your business listed and click register my business!