Why should you take advantage of local business listings? There are tons of major benefits to getting the word out about your organization with multiple business listings. Not only do they provide valuable information about your information to potential customers, but they also help contribute to your digital footprint and SEO efforts.
Setup a Best Local Business Listings
When getting the word out about your organization, there are plenty of options to choose from to register local businesses. Some of the places you don’t want to miss getting listed on include:
Google local listing
Bing local listing
Yelp Listing
NextDoor Listing
Yahoo Listing
For each listing you create, it’s essential to optimize it to have all the relevant information needed. Among all of the things to include, here are the things you don’t want to forget:
1. Business Name
This one seems like a no-brainer, but you want to make sure that your business name is the same across all of your local business listings so consumers don’t get confused. Continuity across your listings is key!
2. Address
Make sure customers know where to find you by listing the correct address on any directories you are utilizing. For brick and mortar stores, having the correct location details is especially important; so you don’t miss out on valuable foot traffic.
3. Phone Number
Don’t miss calls from customers because your business listing isn’t optimized! Make sure you have the correct phone number listed. For local businesses, a local area code is preferred by many listing sites.
4. Website URL
Delegate traffic to your website so customers can see all that your business has to offer. When linking your website to a listing, you want to make sure that the landing page you are directing users to is user-friendly and will deliver the answers to the questions they have.
5. Categories
When listing your business, many directories or websites will allow you to choose various categories your business may fall under. When categorizing your business, your listing will benefit the most from choosing specific categories that describe what you offer. No repeats is also an important rule! If you already mentioned your service in a category, don’t choose another category with the same service.
6. Description
Tell your customers what you do and what sets you apart from the competition! Think of your description as an elevator pitch for your business online.
7. Tagline
Keep things short and snappy! If your brand is known well for a certain slogan, display that online so it is easily recognizable to customers.
8. Social Profiles
Don’t forget to list your social profiles on your local business listings. Social profiles display validity and information to potential consumers in a fun and engaging way.
9. Images
Different listings have different features, but when using listings that allow you to post images and videos, take advantage of it! Pictures and videos of products or services will help potential customers get a peek into your operations.
10. Certifications
Show off your skills! You can list your qualifications so everyone can see additional verification of your business quality in addition to the local business ratings or local business reviews your business has.
11. Payment Forms Accepted
Listing various payment methods you accept can be influential to potential customers browsing different businesses.
If you own a local business in the USA, start getting recognized online with business listings and directories! Utilizing listings correctly and consistently will help improve your SEO, increase your foot traffic, and boost online sales. What are you waiting for? Start now and get your business listed in the Great American Buy Local Directory for free exposure and recognition.
