With the New Year right around the corner and a lot of us saying ‘good riddance to 2021, there may be a certain aspect of uncertainty or a feeling of unease as we breach into the unknown of 2022. Will the new year bring more hardships, or will it bring a sense of stability? Will your online presence increase, or will you see stagnation? Even though these are questions that can come up at any time, the transition from one year to the next tends to bring all the worries to the forefront. One of our main goals is to promote businesses, small and local, to help them achieve steady growth and be seen in their community. Because of this, we understand the worries that can come with a fresh year rapidly approaching, and we put together a few helpful ideas to promote your business in 2022.
Create Your Website
When it comes to promoting your business or your brand in 2022, being online is critical. Some of the best ways to promote your business starts with having a website to send consumers to. Whether it’s to provide business information, register for trade shows, or submit yourself to online directories, having a website is a good way to have a home base where others can find you. Your website will be the first contact for a lot of people, so making sure it has an easy-to-navigate layout, colors, and logo that adhere to your brand, and up-to-date information about your business will only help retain current clients and customers, as well as help new clients and customers find you. You can also optimize your website with keywords and other SEO tactics to help your business be seen on search engines, which is another great idea to promote your business.
2. Create and Curate your social media
One of the best ways to promote your business in 2022 is through social media. You really can’t get around it in the age of the internet, when it comes to the easiest way to successfully promote businesses, social media is one of your greatest tools. Social platforms are one of the first places potential clients and customers check when they want to know more about a service or business. Social media also allows you to curate content that can inform others of your services, events you’re taking part in, and allows you to build a brand that caters to who you’re targeting, whether that’s local or on a bigger scale.
3. Work on Your Content
Speaking of content, working on your content is the next best way to promote your business in the new year. Whether it’s creating a content schedule so you’re consistently posting, writing regular blog posts, or simply making your content and posts more engaging, working on your content is one of the best ways to promote small businesses and local businesses in the new year. Working on your content will also provide others with a sense of who you are as a business, and as people behind the business, which is great for personalizing experiences and creating a reputation.
4. Respond to Reviews
Having to read what other people think of you and your hard work is scary, we know exactly how you feel! It’s also probably not the first thing you think of when it comes to ways to promote your business. However, responding to reviews is a great way to not only interact with your customers but to show you take pride in your work and you’re listening to the feedback given or you’re continuously involved in what happens in your business. Because of this, when you respond to reviews either on social media, google, Yelp, or elsewhere, it’s a great way to promote businesses and showcase both your customer service and business values!
5. Advertise Online
Another fantastic way to promote your business online is to advertise online. Through online ads, online directories, social media advertising, you have a lot of options and opportunities to promote your business across all channels! Both social media and search engine ads are great to promote businesses because you can target certain audiences, and utilize keywords of your choice.
6. Utilize Email
Sending an email newsletter, or emails with events, deals, or specials is a fantastic way to stir up excitement about your business, as well as promote yourself to clients or customers you haven’t seen in a while. Emails are also a great way to keep current clients and customers informed, or for them to promote you to others that might be interested in your goods and services.
7. Network with other Businesses
Networking is a way to both get in touch with other small businesses and promote businesses within your community. Not only are you able to discuss ways to help each other, but you can tell other businesses about your services, your brand, your goals, what you’ve done that’s been successful, what hasn’t been successful, and you can also gain tips from other successful businesses. Networking also builds connections, so if you have a service that’s of use, or someone believes you can be a resource, they’re more likely to reach out to you since they’ve already met you.
8. Get Involved
Getting involved in your community and the local scene is a fantastic way to both promote your business, and stay up to date on what your community needs and how you can help. When you join local events, tradeshows, Chamber of Commerce, or volunteer events, you show you care about what’s happening around you. Your community is the first and best way to promote your business, and promote businesses in general, because they’re the ones that will build your reputation first, and lead to others finding you.
No matter how you choose to promote yourself in the new year, there are many outlets and options for you to choose from. When it comes to your business, it’s about what’s picking the best options for your goals and your budget. With these promotional tools and your own persistence, you’ll set your business up for a successful year.