Taking advantage of local business listings is a must as for any business owner, and even more so for small business owners. There are many easy ways to get your name and business out there, you just need to know how to. A business listing site gets your necessary information out there and makes it easy for your audience and customers to contact you.
Not only do they share the information your customers need with your audience, but business directories also benefit your Search Engine Optimization and your digital footprint as a whole on the web. Free business directories in the USA are easily accessible, and we’re here to show you how to take full advantage of them.
The Benefits of Business Listing Sites.
Local business listings are there for your taking. That means they’re out there to help you and your customers by making you more accessible and easier to find. The benefits from sharing your business’s messaging are almost uncountable. A business listing site exists for that purpose.
When it comes to local business directories or listings, there are loads of resources to select from to promote your business. These help you get listed on platforms that your customers and potential customers search for your services or products on. Getting on these platforms also benefits your search engine optimization. You’ll want to get listed on places like Google local listing, Bing local listing, Yelp listing, NextDoor listing and Yahoo listing. When you join a directory, business will boom.
How to Properly List Your Business.
Now that you’ve discovered the benefits of a business listing site, let’s dive into how to do it right. The information you provide will determine how they perform and the results you get from them. It isn’t hard to get this part right, and we’re here to help guide you through it. These are some things you won’t want to forget when you create your listing.
It may seem obvious, but you’ll want to include your local business’s name. Clearly, there’s no way around providing that in your listing, but you’ll want to make sure it’s the name that your business goes by consistently. This needs to be the same on each and every listing you create for your business.
Your address is just as important as providing your business’s name. Your customers need to find you of course. Again, this is another detail you’ll want to keep consistent. If you have multiple addresses or locations, stick to one. Or, create multiple listings on the business listing site for each location of your establishment.
Along with your address, your phone number needs to be provided so your customers can reach you. Local business directories exist to connect customers with the businesses they’re looking for. They need to reach you of course, so a phone number is a must. You won’t want to miss potential calls from new customers.
Adding your website URL is also important. Your webpage is where customers get the opportunity to get to know your brand as a whole. Show that off! You worked hard to establish it, and you wouldn’t want to miss out on webpage traffic. Also, once they’re on your website, they can access your contact info, Faddress and more to reach you with their needs.
As you create your local business listing, you’ll be asked to list categories your business falls under. To benefit from this feature, you’ll want to get specific with what categories you select to describe your business. Don’t repeat any categories, and find the best ones that describe your business in detail. Think, if you were one of your customers, what would you search for to find your services or products?
Your business directory will also request you to write a short and sweet description of your business. This is your biggest opportunity to communicate and connect with your customers. How are you the best choice among your competition? Show them what you got!
Along with the description, your tagline is what hits your messaging home. Something tasteful, quick and memorable is what you want here. Just a couple words that best relate or relay your brand’s primary messaging that is recognizable to your customers.
Your social media accounts are best to be listed here too. If you aren’t present on social media yet, its time you are. Social media is free and important for local businesses. Your customers want to know what you’re talking about and how you relate to current conversation.
If your business directory allows you to add images, you’re going to want to take full advantage of this feature. From pictures to videos, your customers want to see what your business’s experience is like. This is another reason social media is so beneficial to you as well. Your customers want to know what you’re all about!
Any certifications you’ve earned you’re going to want to show off here too. You worked hard for them, so share them with customers who want to hear it. Your qualifications make your business more reliable and trustworthy, so be sure to include them.
A good final detail to include is which payment forms you accept if applicable to your business. With new money exchanging services like Apple Pay and Venmo, you’ll want to share if you can accept these kinds of payments.
Great American Buy Local’s Business Listing Site.
Free business directories in the USA are easy to use and benefit from. At Great American Buy Local, our goal is to promote all local business and show off your specialties. Get the hard work you’ve put into your business over the years recognized on local business listings starting today. You’ll improve your customer retention, search engine optimization, foot traffic and even online sales.
Start by listing with us! The Great American Buy Local directory is your first resource to start listing your business. Start getting recognized today.