Even if business owners set up a local business listing, their store can still get lost among the competition. Here’s how to create a listing that will stand out!
When you set up a local business listing online, you open yourself up to a whole new world of obtaining customers, both for your online store and your physical location. Millions of people in the United States alone use business directories to promote their brands.
So many businesses overlook the importance of their descriptions online. When it comes to standing out amongst your competition, your local business listing is a clear opportunity to stand out and can play a crucial role in obtaining potential customers.
With all of the perks that come with a business listing, it’s understandable that you would be eager to set one up for yourself. But how do you do it? Let’s break it down for you.
Choose A Channel For Your Business Listing
There are many platforms to choose from when creating your local business listing. Examples include:
- Google My Business
- Bing Places
- Yahoo Localworks
This is not a complete list, but you should have the idea. These platforms work similarly to each other, are free to use, and you don’t need to tie yourself to just one. However, you should be careful not to spread yourself too thin. It can be easy to get burned out just trying to keep your information up to date.
Create A High-Quality Description For Your Business Listing
Just like creating content for your website or promotional materials, it helps create a compelling overview for your local business listing. Keep in mind that you will have a character limit, so whatever description you choose not only needs to be compelling but concise.
Whatever you create for your local business description, make sure you can adapt it for all other platforms you choose.
Develop A Keyword List For Your Business Listing
Despite Google changing its algorithm, keywords are still important when creating all content. However, keyword stuffing is generally frowned upon, so use keywords properly.
What Keywords To Use
This depends on your brand. However, typically you would want to include the name of your business and potentially the location of your store when doing the needed keyword research.
Remember, the keywords you choose will correlate with the tone that you want your brand to convey. These keywords must be consistent across all platforms as they help build credibility for your brand.
What To Include In Your Local Business Listing
You’ve done the proper keyword research and ensured there’s brand consistency. Now it’s time to create your local business listing. Here’s what you should include when you make it.
This should be obvious. However, the number of businesses that forget it is higher than you would realize.
When you include the name, it should match what is on the sign of your actual business. Google, in particular, can recognize signs when they create their Google Street View. This plays into your SEO rankings. If you try to list your business under another name, you will likely not get as many customers as you hoped.
If you want people to find you, you need to include your business’s address. Search engines don’t look at P.O. Boxes, fake suites, and virtual offices too kindly. If you want actual customers, you need a real address in your local business listing.
Customers also need a way to contact you if they have questions regarding your inventory or services. As such, you should always include your business’s phone number.
This is where you have the opportunity to shine. So many businesses fail to create a compelling and concise description for their local business listing, even if they list everything mentioned above.
Consider what sets you apart from your competition. Highlight those crucial aspects and ensure you can draw eyes to your business just by how you describe it.
Admittedly, this can be easier said than done, which is why so many descriptions can be considered boring, for lack of a better word. Finding a way to build yourself and your business up can help bring those sought-after customers to your door.
What Else To Include
If you’re within the character limit, consider adding a tagline or slogan within your business’s brand. Again, this helps set you apart.
Social Media profiles can also create availability to your customers and set you apart from the rest of your competition.
If you have room as well, try including images. One of the biggest factors that has helped businesses grow has been including pictures or other media within their local business listing.
Your Partner To Promote Your Local Business Listing
If you are looking for a network to support you with your local business listing, reach out to the Great American Buy Local and join an ever-expanding network of business owners like yourself!
The Partner You Need
At Great American Buy Local, we have specialists who can help you develop the marketing strategy you need to get your local business to grow and attract your target market. Contact us today to connect with one of our marketing specialists!