local-business-listings

How To Setup a Local Business Listing

Why should you take advantage of local business listings? There are tons of major benefits to getting the word out about your organization with multiple business listings. Not only do they provide valuable information about your information to potential customers, but they also help contribute to your digital footprint and SEO efforts.

Setup a Best Local Business Listings

When getting the word out about your organization, there are plenty of options to choose from to register local businesses. Some of the places you don’t want to miss getting listed on include:

Google local listing

Bing local listing

Yelp Listing

NextDoor Listing

Yahoo Listing

For each listing you create, it’s essential to optimize it to have all the relevant information needed. Among all of the things to include, here are the things you don’t want to forget:

1. Business Name

This one seems like a no-brainer, but you want to make sure that your business name is the same across all of your local business listings so consumers don’t get confused. Continuity across your listings is key!

2. Address

Make sure customers know where to find you by listing the correct address on any directories you are utilizing. For brick and mortar stores, having the correct location details is especially important; so you don’t miss out on valuable foot traffic.

3. Phone Number

Don’t miss calls from customers because your business listing isn’t optimized! Make sure you have the correct phone number listed. For local businesses, a local area code is preferred by many listing sites.

4. Website URL

Delegate traffic to your website so customers can see all that your business has to offer. When linking your website to a listing, you want to make sure that the landing page you are directing users to is user-friendly and will deliver the answers to the questions they have. 

5. Categories

When listing your business, many directories or websites will allow you to choose various categories your business may fall under. When categorizing your business, your listing will benefit the most from choosing specific categories that describe what you offer. No repeats is also an important rule! If you already mentioned your service in a category, don’t choose another category with the same service.

6. Description

Tell your customers what you do and what sets you apart from the competition! Think of your description as an elevator pitch for your business online.

7. Tagline

Keep things short and snappy! If your brand is known well for a certain slogan, display that online so it is easily recognizable to customers.

8. Social Profiles

Don’t forget to list your social profiles on your local business listings. Social profiles display validity and information to potential consumers in a fun and engaging way.

9. Images

Different listings have different features, but when using listings that allow you to post images and videos, take advantage of it! Pictures and videos of products or services will help potential customers get a peek into your operations.

10. Certifications

Show off your skills! You can list your qualifications so everyone can see additional verification of your business quality in addition to the local business ratings or local business reviews your business has.

11. Payment Forms Accepted

Listing various payment methods you accept can be influential to potential customers browsing different businesses.

If you own a local business in the USA, start getting recognized online with business listings and directories! Utilizing listings correctly and consistently will help improve your SEO, increase your foot traffic, and boost online sales. What are you waiting for? Start now and get your business listed in the Great American Buy Local Directory for free exposure and recognition. 

promote local business online

6 Ways to Promote Your Local Business Online in 2021

When it comes to running a local business, we know a business owner’s number one goal is to acquire new customers and retain loyal ones. Having an online presence is often a great way to promote your business locally. Start making your presence known! Learn how to promote local business online in a few simple ways.

Create a Website

The first step to advertise your business locally is getting a website set up to establish your presence! No matter what type of business you have, a website has become an essential aspect of a business to serve customers information and spread awareness. A website will give you the opportunity to tell the story of your business and communicate your brand story. Don’t forget to list your contact info too, so customers can reach you easily!

Work on SEO

Doing a few optimizations to your website can ensure it will get seen by potential customers searching for your business or services. There are tons of SEO tactics to implement that will help make your business stand out. With geo-targeted keywords ranking at the top of search results is a realistic goal for local businesses. 

Create and Verify a Google My Business Listing

Once your website is all set up and optimized, you may be wondering, how do I promote my business online for free? A tool you don’t want to miss out on is Google My Business. Google my Business allows you to create a listing with information about your business like services, hours, price range, contact info, and more. 

Beyond the initial setup of your profile, verifying the listing is essential to gain access to all of the benefits of using the platform. Optimizing your GMB listing will help your business show up more on Google in places like the “map pack” and suggested businesses. Plus, with a verified profile, customers can leave local business ratings and ask questions then you can engage with them directly through the platform.

Make a Blog

Putting out consistent and valuable content relating to your business online will help you relate to your audience and get your business found. Making a blog on your website will give you opportunities to go over topics that your customers care about. Blogs can also be repurposed to share on social media and are highly shareable! Utilizing SEO tactics blogs will not only engage your audience, but can help your website rank higher as well.

Get Social

Social media’s benefit is in its name; it’s a great way to be social! For local businesses asking how can I promote my business for free? Social media is a great option. Different platforms provide a key way to connect with customers! Whether you are answering questions, displaying new products, or addressing customer concerns, social media can act as the lifeline between customers and you.

Utilize Online Directories

Another great way to spread the word about your business is to sign up for online directories. Online directories are the modern-day yellow pages, but much simpler to use, easy to update, and less expensive. You can register local businesses on various directories to get recognized. Optimize your listings by making sure you fill out as much information as possible and that your information is consistent across all of your listings.

Don’t wait to start promoting your local business in the USA! Promoting your business online is simple, easy, and the opportunities are endless! You can sign up for the Great American Buy Local Directory today to get free exposure on our website and social channels. The process is easy, just visit our website, get your business listed and click register my business!