Are you looking to get the word out about your local business? As a new or seasoned business owner, it can be difficult to spread the word about your products or services. Promoting your local business online can feel overwhelming and impossible with so many avenues to explore and optimizations that need to be made.
When you are trying to establish your presence online, a great place to get the word out about your business is with local business listings. These listings are easy to use and are a great place to start conquering the online business world. But what exactly is a business listing?
What is a business directory?
A business directory is an extensive list of businesses or organizations. Think Yellow Pages, but online! Most business directories include important information about each individual local business listing. This business information can include customer reviews, pictures, videos, and other more detailed information about the specific products or services that the business provides.
There are tons of different business directories that you can list a business on, but what’s the point?
Also Read: How To Setup a Local Business Listing
The benefits of local business listings
There are various ways that local business listings and directories can help boost your business. Beyond the obvious benefit of gaining more customers or leads, there are benefits that may not seem as obvious.
Building Backlinks: Local business listings add a lot of value in terms of search engine optimization. Since backlinks are a great way to signal, you have a trustworthy site to Google, building backlinks by getting listed on business directories is a great strategy.
Increase Website Traffic: While listing your business, make sure to include a link to your website! When customers see your business and want to learn more, a link makes it easy for them to do so. This visibility should cause a good spike in your web traffic!
Increase Awareness of Your Business: If you don’t have a huge budget for advertising, promoting your local business online through a business directory is a great option! With a business listing, more customers will be able to find you and learn about your business.
Ready to start listing your business? Here are 16 free local business directories that you can start listing your business on now!
Of course, the number one business directory on our list is the Great American Buy Local business directory! Our directory is completely free, easy to sign up for, and also includes the promotion of your business on all of our social channels to reach over 1,000 individuals.
Did you know you can list your business on Google? As one of the most-used search engines, creating a listing with Google is a great idea. Google allows business owners to create a whole Google My Business profile with tons of information and the ability to update your audience with posts and real-time responses.
Moz is great for businesses of any size and has ongoing listings syncing automated duplicate deletion, and profile optimization.
Everyone has used a Yelp review to help them find a restaurant to eat at or a business to employ; that’s why getting listed on Yelp is essential for your business!
5. Angie’s List
Angie’s list is a great directory that categorizes businesses based on their industry and services.
Give your customers the inside scoop on what is happening with your business using Foursquare.
Post info and deals with Superpages, so customers can actively see what you have to offer.
8. Yahoo! Local
With paid and free options for listing your business, Yahoo Local is a website you definitely want to be listed on!
Get involved with important conversations in your industry! City-Data acts as a forum and a directory that you can get listed on, so you never miss out on a chance to connect with potential customers.
Getting your local business listed on MapQuest is a great way to boost foot traffic if you have a brick-and-mortar location!
Getting listed on the Better Business Bureau will show the trustworthiness of your business to your audience. On the listing, it displays your business score, along with customer reviews.
12. American Towns
If your organization is a non-profit or community group, don’t miss out on signing up for American Towns for free!
Just like Google, Bing also has a local business profile that you can create to highlight information about your business. Bing is a listing you don’t want to miss out on creating, otherwise, you may miss out on traffic!
If you aren’t part of your local Chamber of Commerce, now is the time to join! In addition to the many benefits you get from joining, Chamber’s lists all the businesses that sign up on their website in a business directory.
Don’t wait any longer to start getting the exposure your local business needs! Start getting listed on local business directories now.
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